Press Releases

Hilton unveils Museum of Wow in Las Vegas on Oct. 18, 2016 to celebrate the launch of WowMakers, an initiative to celebrate meeting, event and travel professionals. Credit: Denise Truscello /Getty Images for Hilton.

Hilton Celebrates All Meeting, Event and Travel Professionals as “WowMakers”

New initiative shines spotlight on the industry’s heroes; shares inspiring stories and advice

MCLEAN, Va. - October 19, 2016 - Think back to events you’ve attended, from big conventions to weddings to company off-sites and sales incentive trips. While you were blissfully enjoying the occasion, dedicated professionals were carefully planning, making decisions and thwarting crises behind the scenes. These meeting, event and travel professionals lead fast-paced, pressure-filled jobs managing logistics, instilling creativity and fostering attendee engagement. But these industry heroes – 100,000-plus in the U.S. alone – don’t always get the credit they deserve.

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