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Hampton Hotels' Volunteers Wave Green Flag for Preservation of Riverside International Speedway

Local Hotel Volunteers Preserve the Historic Race Track in Honor of Motorsports Awareness Month

August 11, 2010  |  This information originated in American English.
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MCLEAN, Va. - Today, more than twenty Hampton Hotel team members will race to West Memphis, Arkansas to help preserve Riverside International Speedway in honor of National Motorsports Awareness Month and as part of the brand's Save-A-Landmark program. Celebrating its 60th anniversary this year, Riverside is one of the oldest continuously operated racetracks in the United States.

Volunteers will work to complete preservation projects at the historic track including preventing the erosion of a retaining wall, refurbishing one of the original track scoreboards and installing new lighting. Overall, Hampton Hotels donated $10,000 toward Riverside's preservation projects, including funding for a new roof to cover the visitor's area.

"Hampton Hotels is thrilled to help preserve Riverside International Speedway," said Judy Christa-Cathey, vice president of global brand marketing, Hampton Hotels. "We hope the work our volunteers are doing today will improve the historic track's structure for racers and fans and raise awareness about one of America's favorite sports."

Riverside International Speedway is an authentic dirt track that hosts a variety of racing classes, including midget race cars, sprint cars and stock cars. Each weekend during its March through November racing season, Riverside welcomes racers and visitors from around the country.

Stock car racing originated during the Prohibition when bootleggers needed a quick way to get away from police. After the repeal of the Prohibition Act in 1933, bootleggers still had a "need for speed" and continued to race for pride and sport. Today, auto racing is considered one of the most popular forms of motorsport in the nation.

Riverside is the fourth landmark to be restored in 2010 as a part of Hampton Hotels' "All-American Landmarks" campaign and the 54th landmark to be refurbished by the Save-A-Landmark program overall. This year, Save-A-Landmark is devoted to the preservation of landmarks that represent what it means to be American. Each holds a significant piece of American history that can be preserved for future generations. Next, Save-A-Landmark will travel to President Lincoln's Cottage in Washington, D.C. to celebrate the program's 10th anniversary. The Save-A-Landmark program has already refurbished Wheeler Historic Farm in Salt Lake City, Utah; the Stuhr Museum of the Prairie Pioneer in Grand Island, Neb; and St. Johnsbury Athenaeum in St. Johnsbury, Vt. this year.

Last fall, the public voted and five landmarks were chosen to be restored in Arkansas, Nebraska, Utah, Vermont and Washington, D.C. in 2010. Sites are chosen after extensively researching refurbishment need and availability of Hampton volunteers. To nominate a landmark, go to http://www.hamptonlandmarks.com/.

This year also marks the 10th anniversary of Hampton Hotels' Save-A-Landmark program. During the past decade, the program has helped research landmarks in need, promoted landmark sites and their importance, facilitated tens of thousands of volunteer hours and donated several tons of supplies - all at an investment of more than $2.5 million. Uniting its hotels together in the communities they serve, Hampton team member-volunteers work hand-in-hand on the landmarks while Hampton provides the financial support to refurbish selected sites. The Save-A-Landmark program has already successfully refurbished a landmark in 44 United States, as well as sites in Canada and Mexico.

Contact:
Charmaine Easie-Samuels
Hampton Public Relations
(901) 374-6462
Charmaine.Easie-Samuels@hilton.com

Sheryl Shelton
Hampton Public Relations
(901) 374-6383
Sheryl.Shelton@hilton.com

About Hilton Worldwide Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of eleven world-class global brands is comprised of more than 4,100 managed, franchised, owned and leased hotels and timeshare properties, with more than 685,000 rooms in 92 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. About Hampton Hotels The Hampton Hotels brand, including Hampton Inn, Hampton Inn & Suites and Hampton by Hilton, is Hilton Worldwide’s award-winning leader in the mid-priced hotel segment, serving value-conscious and quality-driven travelers. With over 1,900 properties totaling more than 188,000 rooms in 14 countries and territories, Hampton Hotels is part of Hilton Worldwide, a leading global hospitality company. All Hampton hotels offer comfortable surroundings and a friendly service culture, defined as "Hamptonality," delivered by over 50,000 Team Members and supported by the 100% Hampton Guarantee®, reinforcing its commitment to providing excellent service to both business and leisure travelers alike. High-quality and consistent accommodations and amenities, such as free Wi-Fi and free hot breakfast, and the latest technology and innovations, such as multi-unit Power Cubes and the brand’s signature Clean and Fresh Hampton Bed®, combined with numerous locations globally have made Hampton a leader in its segment and one of the fastest growing hotel brands worldwide. Please visit www.hampton.com, http://news.hampton.com or www.hamptonoffers.com for more information and connect with Hampton Hotels online at www.facebook.com/Hampton, http://twitter.com/Hampton or www.youtube.com/Hampton.