Americas News

DoubleTree by Hilton and the New Tropicana Las Vegas Announce Strategic Partnership

Agreement Puts Hilton Worldwide Back on the Vegas Strip for the First Time in Almost 14 Years

October 26, 2012  |  This information originated in American English.
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MCLEAN, Va., LAS VEGAS - DoubleTree by Hilton, Hilton Worldwide's fastest growing full-service brand, and the New Tropicana Las Vegas today announced a strategic franchise agreement that marks the return of Hilton Worldwide to the Las Vegas Strip after an almost 14-year absence. Under the terms of the franchise agreement, Tropicana Las Vegas will continue to own and operate all 1,600 guest rooms in the 35-acre resort, which recently completed a $200 million comprehensive transformation.

When the hotel becomes the Tropicana Las Vegas - a DoubleTree by Hilton in January 2013, guests will be able to earn and redeem Hilton HHonors points and airline miles at the award-winning Strip resort, which features four restaurants, a spa, a nightclub and beach club, an entertainment complex, and a state-of-the-art conference center and exhibition hall.

"We are thrilled to be affiliated with such a first-class organization that shares our customer-centric values, and we are honored that DoubleTree by Hilton selected us to represent their marquee brand on the Las Vegas Strip," said Tropicana Las Vegas CEO Alex Yemenidjian. 

"After careful consideration, we selected the Tropicana Las Vegas to represent the DoubleTree by Hilton brand on the Las Vegas Strip, not only because of the beautiful transformation of the resort, but also because of its unparalleled commitment to guest service," said Rob Palleschi, global head of DoubleTree by Hilton. "We are proud that, with the addition of Tropicana Las Vegas to our portfolio, Hilton Worldwide will continue to build upon its rich history in Las Vegas, and Hilton HHonors members will have a new home on the Strip."

DoubleTree by Hilton is renowned for its award-winning CARE culture and for its unique chocolate chip cookie welcome.

Contact:
Maggie Giddens
DoubleTree by Hilton
+1 (703) 883-5346
maggie.giddens@hilton.com

Fred Harmon
Vice President
Tropicana Las Vegas
+1 702 739 5480
pr@troplv.com

About the New Tropicana Las Vegas
Prepare to be surprised! The New Tropicana Las Vegas redefines the expectations of today's global travelers with a recently completed $200 million transformation which provides a casually elegant resort experience. In addition to a South Beach rhythm and vibe, the transformation of the resort includes a fresh redesign of every best-in-class room and suite, the 50,000-square-foot casino, more than 60,000 square feet of meeting and exhibition space, several new restaurants and bars, a new race and sports book, Glow®, A Mandara Spa and fitness center, and Bagatelle Beach & Nightclub (Opening October 31). First-class entertainment includes Dancing with the Stars: Live in Las Vegas (seasonal), Laugh Factory and the Mob Attraction Las Vegas. | http://www.troplv.com

The New Tropicana Las Vegas is not affiliated with any other Tropicana property or brand.

For additional information or for reservations, please call 702-739-2222 or visit www.troplv.com.

Stay up-to-date on the latest Tropicana Las Vegas happenings by finding us on Facebook (http://facebook.com/troplv) or follow us on Twitter (http://twitter.com/troplv).

About Hilton Hilton (NYSE: HLT) is a leading global hospitality company, comprising more than 4,700 managed, franchised, owned and leased hotels and timeshare properties with over 775,000 rooms in 104 countries and territories. For 97 years, Hilton has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where Hilton HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide on Facebook, Twitter, YouTube, Flickr, LinkedIn, and Instagram. About DoubleTree By Hilton DoubleTree by Hilton is a fast-growing, global collection of more than 465 upscale hotels with more than 112,000 rooms in gateway cities, metropolitan areas and vacation destinations across six continents. Everything about DoubleTree by Hilton aims to return the human touch to travel, starting with the presentation of a warm chocolate chip cookie upon arrival and continuing throughout with Team Members dedicated to Creating a Rewarding Experience (CARE) for hotel guests, other Team Members and the communities the brand proudly serves. DoubleTree by Hilton properties offer unique, contemporary accommodations and full-service facilities including restaurants and lounges, room service, health clubs, business centers and meeting and banquet space. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (selected locations) available exclusively through the industry-leading Hilton HHonors app. To make reservations at any DoubleTree by Hilton hotel, travelers may visit our brand website at http://www.doubletree.com. Social media users may connect with us at facebook.com/doubletree, twitter.com/doubletree and youtube.com/doubletreehotels. Reporters and bloggers may visit our DoubleTree by Hilton Global Media Center at news.doubletree.com for more information.